Pioneer Marketing is engaged in the export-import of a wide variety of products ranging from metals like Copper and Brass Scrap, Zinc Ingot, Zinc Dross, M.S. Plates to Rice, Silk, Betel Nuts, Food Products, Chemicals and other miscellaneous items.

Food & Beverage Division of the company imports products like Milk Powder, OKI brand Sunflower Oil, Chocolates, Betel Nuts, and Dates.Pioneer Marketing is ensuring national prosperity and development by meeting the industrial and domestic demands of various products.

Premier Overseas Pvt. Ltd., the specialized trading wing, of "Sharda Group", handles the import and marketing of electrical goods, machinery, consumer goods and chemicals. also markets electrical goods under the brand name of 'Premier'

Premier Overseas imports products like Sub meters, PVC Tapes, MCBs, MCCBs, Lighting Fixtures, Tube Lights, Bulbs, CFLs, Fans and Decorative Lights.
The Hardware Division imports Water Pumps, Electric Motors, Welding Electrodes, Wire Nettings, Tools, Nails etc. Whereas chemicals division imports Wax, Titanium Dioxide, White Cement and Calcium Carbide. Moreover, the company also imports and markets consumer and cosmetic products like Toothpaste, Tooth Brush, Powder, Bathing Soap, Candy, etc…